The Challenge

• The client, a fashion retailer, faced fragmented sales and marketing channels with inconsistent customer experiences.
• Customer data was siloed across eCommerce, CRM, and marketing systems, making personalisation difficult.
• Campaign performance was hard to measure due to disconnected reporting tools.

Our Approach

• System Unification: Integrated eCommerce, CRM, and marketing automation platforms into a single ecosystem.
• Customer Insights: Built a centralised data hub to capture behaviour, purchase history, and preferences.
• Personalised Marketing: Deployed AI-driven recommendations and targeted campaigns.
• Omnichannel Consistency: Ensured branding, promotions, and customer service were aligned across all touchpoints.
• Performance Analytics: Created unified dashboards to measure KPIs across sales and marketing channels.

The Solution: OJ StratTech delivered an omnichannel retail platform that unified sales, marketing, and customer relationship management, enabling the client to offer a seamless and personalised customer experience.

The Results

• Sales Growth: Increased online and in-store sales by 25% within the first year.
• Customer Retention: Improved repeat purchase rate by 18% through personalised engagement.
• Efficiency: Reduced campaign setup time by 40% with integrated tools.
• Insight: Delivered real-time analytics for data-driven decision-making.

Client Testimonial: "OJ StratTech helped us bring all our channels together. We now deliver a consistent, personalised experience to our customers, and the results speak for themselves."